Download PDF by Daniel Zanetti: Amaze Your Customers!: Creative Tips on Winning & Keeping

By Daniel Zanetti

ISBN-10: 0749445572

ISBN-13: 9780749445577

ISBN-10: 0749447893

ISBN-13: 9780749447892

ISBN-10: 0749448946

ISBN-13: 9780749448943

ISBN-10: 1423769198

ISBN-13: 9781423769194

Daniel Zanetti, an said professional with reference to successful and maintaining consumers, explores the ways that dealers and repair services can achieve and win over new clients in quite a lot of industries together with: resorts; salons; garages; supermarkets; healthiness and rest facilities; insurance firms; model shops; airways; name facilities and lots of extra.

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Additional info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

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And when customers avoid you, your company goes down the drain. ’ A motto well worth taking to heart, don’t you think? Goodwill, or mutual liking It is mutual liking that ensures that customers identify emotionally with a person, a product or a brand. It is mutual liking that compels us to return to a restaurant where we are on first-name terms with the waiter and where we can expect good service. Mutual liking makes it a little easier for us to spend our money. We are inclined to be more generous to people who are friendly and, above all, our level of tolerance is higher when Amaze Your Customers 1-146 24 30/11/05 4:38 pm Page 24 Amaze your customers!

Within the space of a mere 60 minutes, the salesman has become a customer. On the other hand, in the lunchtime rush, a waitress may have difficulty getting the bill to a group of stressed-out managers on time. The guests are annoyed about this and don’t tip very handsomely, which, in turn, gets her annoyed. When she finishes work at 2 pm, she goes to her bank, where she gets very impatient because she has to wait 10 minutes simply to place a standing order. As customers, we expect quick, faultless and friendly service.

And of course, all hotel employees address your dog by name. No overhead projector required As I frequently attend seminars and also conduct them myself, I know many seminar hotels all over the world. However, most hotels award themselves the title ‘seminar hotel’ all too glibly, as the following story shows. It is 11 pm in Zurich when I turn into the drive of the hotel where I will be holding a two-day seminar. ‘You can’t leave your car here, sir,’ are the welcoming words I get from an over-zealous porter.

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Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers by Daniel Zanetti


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